Walker (41) - Alberta Gaming Research Institute

41. THE EFFECT OF ETHNICITY AND GENDER ON PLAYING THE LOTTERY
Project Approved 2004-05

Dr. Gordon J. Walker (Principal Investigator)
Faculty of Physical Education and Recreation, University of Alberta

This research project builds upon and extends a previous Institute-funded study that used the theory of planned behaviour (TPB) to explain British/Canadian and Chinese/Canadian male and females’ lottery ticket play. Although the TFB will be used once again, and ethnicity, gender, and their interaction will be the foci once more, additional research objectives will be addressed.

Status (Complete)

As of mid-November 2005, data collection was complete. It is anticipated that data analysis will occur in early 2006 with a manuscript being submitted for peer review in late spring, 2006. A Chinese doctoral student in the Faculty of Physical Education and Recreation was involved in the creation and translation of the questionnaire. A second graduate student was also involved.

Walker, G. J., Courneya, K., & Deng, J. (2006). Ethnicity, gender, and the theory of planned behaviour: The case of playing the lottery. Journal of Leisure Research, 38(2), 224-248.

The Alberta Gaming Research Institute provides grant funding to support peer-endorsed academic investigations into many aspects of gambling research. The contents, recommendations, and findings of the associated research reports, posted on this website, represent the views of the researcher(s).

Last Updated: 05/25/06